|© 2014 Don Arday.|
In addition to a professional bio and an artist’s statement, every illustrator should write an elevator speech and then memorize it. An elevator speech provides an intelligent answer to the archetypal question posed by acquaintances and your grandparent, “Now what is it you do again?” A good elevator speech can even provide the answer to “Now what is an illustrator exactly?” And a really good elevator speech can do it before the questioner has a chance to roll their eyes. All kidding aside, you will be asked these questions time and time again over the course of your career, so it only makes sense to have a well thought out answer prepared. Especially for those times you least expect such a question…like when you are riding in an elevator or you happen to encounter the creative director for a large ad agency in a bar.