Ever wonder why a pair of Levy’s 501 jeans sells for $64 dollars at Macy’s and $44.99 on Amazon.com, or why the same variety of Campbell’s soup sells regular price for $1.25 at one grocer and $1.45 at another? Of course you have, especially if you are a conscientious consumer. And there are understandable reasons why these price fluctuations occur. But did you ever consider how the same type of reasoning can be applied when it comes to pricing illustrations? Perhaps you have, and then again, perhaps not.
|© 2014 Don Arday.
The Graphic Artist’s Guild, Handbook of Pricing and
Ethical Guidelines includes a comprehensive section of statistics and suggestions for what to charge for illustrations that have been commissioned under similar circumstances and for similar purposes. Consulting a resource such as the Handbook for suggestions is a great place to begin when pricing an assignment.