Style is an important trait needed to achieve economic success as a professional illustrator. Illustration reps, clients and even fellow illustrators recognize, remember, and identify work by associating it, or attributing it to a particular style. Phrases are often used to describe the particular work of an illustrator like; “It’s sort of like…”; “It reminds me of…”; “It has the look of…”; It’s done with…”; and “It was for…”. These phrases are usually followed by; the media used; a technique; the name of a famous illustrator; an illustration genre, the name of a client, and/or a market. This is mainly done for the purpose of marketing or commissioning an illustrator by associating their work with the work of others that may already be familiar to a client or an audience.
|© 2001 Don Arday|